- In 1965 some media researchers analysed news stories to find out what story came on top on news agenda worldwide.
- Journalist and news editors use experience as well as news values to decide what comes on top.
- There are 8 news values:
Threshold - bigger the impact and research of the story.
Unexpectedness - generates shock value, not expected like an election.
Negativity - bad news stories sell, plays on moral panic.
Elite persons / places - well known, famous
Unambiguous - no confusion, easy going and straightforward unlike the Iraq conflict.
Personalisation - relatable / personal feel and empathise e.g. children at Grenfell.
Proximity - how close it is.
Continuity / currency - Ongoing story that is continued and updated.
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