Film Poster Analysis

Denotations

From the film poster we can see...

• The face of a young female who is probably the protagonist, with a filter overlay on top, with streaks of blue and orange resembling fire. 
• The eyes of the woman appear to be changing colour from blue to brown and her overall expression looks tense and serious, as she focuses on something the camera doesn't show.
• The poster advertises a new film coming out that is called 'Lucy' who is shown on the poster.
• the phrase 'evolve 100%' suggests the film is a thriller/action film.
• The colour scheme of the overlay which is blue and orange represents the elements fire and water.

Connotations

From the denotations we can interpret...

• The water and fire which are two contrasting elements used on the poster portray the idea of good vs evil, with water taking the form of the good and fire taking the form of evil, highlighting the film is an action film. The use of the two colours also relate to the colour of the protagonists eyes which appear to be changing colour from blue to brown which closely resembles the two colours on the overlay filter which gives away the plot to the film suggesting that she starts as the good character, but then becomes influenced by the bad and morphes into an evil character, which also creates mystery for the viewer of the poster, as the reason why this happens is unknown.
• The use of the phrase 'evolve 100%' relates to the colour changing eyes and filter as it suggests that the character in the poster changes person or increases strength as they 'evolve' and become more powerful suggesting they become evil. Alongside the use of the harsh bright white writing and alarming fully capitalized font used this creates a sense of urgency  and danger giving us an insight to the fact that this is an action film possibly set in the future as the idea of evolving means becoming more advanced and superior. 
• The use of having the character focus on something off camera suggests that she is looking into the eyes of her enemy or something that could pose to be a potential threat to her, as her serious and tense facial expression portrays anger as well as nervousness.