Thursday, 19 October 2017

Advert Research - Espresso

Brand name - Espresso
Slogan - 'Good ideas start with great coffee'
USP - A chewy coffee sweet that's convenient and easy to carry around for business people who are on the go.

Roles

Production assistant - Billy
Editor - Hannah, Billy, Bekka, Molly
Actors - Billy, Hannah, Bekka, Molly
Camera - Aimee
Blogger - Molly
Creative Design - Aimee

Plan

Props - The product (maltesers, decorated packaging) , handbag, notebooks, laptops.
Costume - Suits e.g. skirts/trousers, blazer/smart jacket, lanyard.
Cast -
Office workers - Hannah, Billy, Aimee.
Businesswoman - Molly.
Music - 'I will survive' Gloria Gaynor

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D83 Scene by scene walk through

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