Jungle Book Marketing Powerpoint

Jungle Book essay's Marketing / Distribution / Production

Jungle Book fact sheet

 

Shirky - end of audience

Clay Shirkys work focuses on the rising usefulness of networks -- using peer-to-peer sharing, wireless, software for social creation, and open-source development (participatory media). New technologies are enabling new kinds of cooperative structures to flourish as a way of getting things done in business, science, the arts etc. This is an alternative to centralized and institutional structures which he see's as limiting. In his writings and speeches he has argued that "a group is its own worst enemy."

Daily mail front cover

Screencast - Daily mail comparison

In the screen cast done by Billy and Grace it is evident that the daily mail incorporates different news values in their print newspaper and on their website, they have done this because of the different audiences that engage in these different formats. For example the print newspaper focuses more on the weather and politics to suit an older more mature age group which will read the print, compared to the younger audience which will view the online website. Because of this the daily mail use news stories with gossip and celebrities to appeal to this audience.
Another interesting feature on their online website is that the daily mail has a comments section and an email for the audience to participate in creating content, the comments are valuable for the daily mail as they can see the audiences response and can create future content to suit the audience or edit the existing content, which they cannot do with their print papers. The participatory media highlights how the daily mail are trying to get to know their audience better so that they can create content which will interest them.
Furthermore features on the daily mail website such as links to other stories and topics, makes the site more navigable for the audience so they can view stories they want to see and ignore the content that doesn't interest them.